Royal Bakeries make delicious
cakes, but their packaging
must win the fight for shelf space.

We have been applying our packaging
skills to a new range of pastries from
Royal Bakeries.

Mouth-watering photography and the
essential nutritional information are
combined in a pack that leaps off the
shelf and demands to be eaten.

"We needed an update to packaging
designs in the constant battle to
compete for the consumer's eye.
O2 Creative have given us a solution
with the essential shelf appeal to get
these products moving."