Situation

WLP is an established management consultancy who recognised the need for a refreshment of identity to accompany a change of name.

We created a new forward-looking corporate identity before turning our attention to the promotion of the consultancy. Often such firms list consultants, CVs and specialisations – making them worthy but indistinguishable from most of their competitors. "What," the prospective customer might ask, "have they done?"

Action

Their achievements they described as ‘war stories’. This led to a theme of Tales from the Front Line, which documented their successes with narrative from the client and the principal consultant.

The stories are recorded in the brochure with on-site photography of the clients and in more detail on the new website. Postcards of individual cases were produced for mailing to prospective clients.