Situation

Greentrees Adventure Store is a successful dealer in caravans and motorhomes, with a growing reputation throughout the East of England and beyond. Facing potential recession and a tightening of family budgets, they wanted to reach new potential customers and attract people new to caravan ownership.

Action

Television was the medium chosen, for regional reach and impact - and also the way it lends itself to demonstrating the appeal of caravanning. Our commercial was shot at various locations around North Norfolk, showing a surfing couple, a gathering of old friends and a young family. The resulting ad demonstrates the wide range of people who enjoy getting away in their caravan.

'On location' – The making of Greentrees Adventurestore TV 2009

Result

Greentrees Adventurestore TV 2009